Instant Science Logo
A few months ago I was contacted by McGraw-Hill to design a logo for a new science program they are developing. The program consists of dowloadable computer software, e-books, and MP3 files containing educational materials in the field of science for grades K–6.
They wanted something fun, playful, and colorful: "Instant Science – Just Add Students." Other than that, I had free reign. In this case, I was to come up with three (or four) initial concepts. And two other designers were also tasked with the same. All of our designs would be shown and they would pick the top ones to be taken to the next round. Here are my first four concepts:
They wanted something fun, playful, and colorful: "Instant Science – Just Add Students." Other than that, I had free reign. In this case, I was to come up with three (or four) initial concepts. And two other designers were also tasked with the same. All of our designs would be shown and they would pick the top ones to be taken to the next round. Here are my first four concepts:
Instant Science Logo (Round 1)
The top two designs made the first cut. Fortunately, those were my favorites... I especially liked the rocket design. With some feedback from the client, I made some minor changes. Here they are after tweaking (can you spot the differences?):
Instant Science Logo (Round 2)
The logo with the atomic symbol made it into the final round of designs. The client asked for some more changes in order to make things more legible, and to make the atom more wacky like the fonts. They also asked for a horizontal variant. Here they are:
Instant Science Logo Final Design (Round 3)
You can see that the word "INSTANT" only has a white outline, and the word "SCIENCE" is now a solid dark blue. And the tagline was deleted. At the final round, my logo design was chosen to represent the new Instant Science program.
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