Have you ever 'Googled' yourself? If you haven't, you may be surprised at what you find. In my case (as of today) when you search for 'Kerry Graham' you will find countless links to news articles that mention Senators John Kerry and Lindsey Graham. There's also a woman on Facebook that shares my name (I've probably been on FB longer than her, so not sure what's up with that), and LinkedIn says there are 25 people by the same name on their network. It's not until the third page of Google search that this website shows up.
I can't compete with high profile senators, but if you search for 'Kerry Graham designer' – I'm all over it. And that is not by accident... in the last eight months I have spent time developing my online presence. When I started this process, I was nowhere to be found, except on Facebook. It's important to take a proactive approach to getting your name out there in the way you want it to appear. Maybe it's time for you to take control of your internet presence. Here are a few do's and dont's to help you optimize your online reputation.
- Join LinkedIn and complete a thoughtful profile of your professional life.
- Visit profiles.google.com and create a profile that displays the information you want the public to know about you.
- Consider getting your own domain name and website to build your personal brand.
- Update your profile(s) and/or website on a regular basis.
- Be careful about what you write in blog posts, website comments, Twitter, etc.
- Don't post anything you wouldn't want your friends, neighbors, family, or prospective employers to see or read.
- Don't share confidential information about yourself or other people.
- Don’t miss out by having no online presence at all.
It will take a bit of time and diligence, but a few simple steps such as these can make sure your online reputation is an asset, not a liability.Articles for further reading:
Take Charge of Your Online ReputationYour Online Reputation is on the LineManage Your Online PresenceProtect Your Privacy on the Internet
Instant Science Logo
A few months ago I was contacted by McGraw-Hill to design a logo for a new science program they are developing. The program consists of dowloadable computer software, e-books, and MP3 files containing educational materials in the field of science for grades K–6.
They wanted something fun, playful, and colorful: "Instant Science – Just Add Students." Other than that, I had free reign. In this case, I was to come up with three (or four) initial concepts. And two other designers were also tasked with the same. All of our designs would be shown and they would pick the top ones to be taken to the next round. Here are my first four concepts:
Instant Science Logo (Round 1)
The top two designs made the first cut. Fortunately, those were my favorites... I especially liked the rocket design. With some feedback from the client, I made some minor changes. Here they are after tweaking (can you spot the differences?):
Instant Science Logo (Round 2)
The logo with the atomic symbol made it into the final round of designs. The client asked for some more changes in order to make things more legible, and to make the atom more wacky like the fonts. They also asked for a horizontal variant. Here they are:
Instant Science Logo Final Design (Round 3)
You can see that the word "INSTANT" only has a white outline, and the word "SCIENCE" is now a solid dark blue. And the tagline was deleted. At the final round, my logo design was chosen to represent the new Instant Science program.